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United Soybean Board

United Soybean Board

Trade show booth design and AR experience for USB at Commodity Classic
Role: Associate creative direction and design
Agency: Paradowski Creative + VML
Client: United Soybean Board

 

I worked closely with a team of 3D artists, developers, and illustrators to create various immersive experiences, including a 28-foot interactive tunnel, an AR mirror wall, and a portal.

Team:
CD: Josh Chavis
ACD: Natasha Zerjav
Dev: Irina Fawcett and James Kane
3D Art: Noah Ilbery and Cameron Samimi
Illustrations: Joerdan Carney
Motion: Hayden Loos
Copy: Cody Spotanski