The Unseen Zoo
AR experience for the St. Louis Zoo
Role: Creative direction and design
Agency: Paradowski Creative
Client: The Saint Louis Zoo
Illustrations by Joerdan Carney. Scan the poster QR Code to view the Ozark hellbender experience on your phone.
The STL Zoo's extensive yet lesser-known conservation efforts across 15 global field sites inspired our proposal for a permanent on-site installation. Leveraging Snap's Camera Kit, we aim to enlighten visitors about the significant work happening behind the scenes, just out of sight.
In collaboration with The STL Zoo and Snap, this ongoing project initiates with three educational AR experiences, each corresponding to one of the Zoo's 15 conservation field sites worldwide. Our ultimate goal is to represent all 15 sites.
Each immersive experience comprises three key components of image-tracked AR storytelling content, utilizing cards and posters as the target.
To bring these experiences to life, I collaborated closely with a team of 3D artists, developers, and illustrators.
Viewers are encouraged to take a card home with them, providing them with the opportunity to access the experience again once they have left The Zoo.
Scan the poster QR Code to view the Humboldt penguin experience on your phone.
In addition to the experience, we designed a series of merchandise items that are available for purchase at The Zoo's gift shop.
Team:
Creative Lead: Natasha Zerjav
Dev: Irina Fawcett
3D Art: Noah Ilbery, Cameron Samimi, Colin Freeman
Illustrations: Joerdan Carney
Motion: Hayden Loos
Copy: Amanda Burch
OG Concept: Caroline May