2020 STL ADDYS
Role: Art direction and design
Agency: New Honor Society | FCB
Client: STL AD Club
Illustrations by Alaska Adams
Killed concept for the 2020 STL Addys
Congratulations, the creative gods are pleased.
You’ve given up your time, energy and relative sanity in pursuit of excellence. And tonight, we reap the ben-efits of your sacrifice and close-held superstitions.
You know what we’re talking about. The dark art of deck manipulation, the telepathic powers you flex to decipher what the client really wants, the subtle trick-ery of presenting your best idea second to last, the annual employee sacrifice to ensure another fruitful qua–
Wait what? Scratch that last one. (But I mean hey, last one in, first one out, am I right?)
Anyway, you get the idea. When it comes to great creative work, you’ve gotta rely on the darker methods of marketing.
2020 ST. LOUIS ADDYS
Will all of your sacrifice, strife and superstitions finally pay off? Tonight, it’s all in the cards…