Bioré
Unplugged and Bright campaigns
Role: Art direction and design
Agency: New Honor Society | FCB
Client: Bioré Skincare
Photographed by Brandon Voges at Bruton Stroube
In the Bright campaign video, we shifted our focus from the traditional before-and-after visuals. Instead, we showcased the sensation of brighter, breathable skin by highlighting the ingredients and packaging of the products in an online video. This approach effectively communicates a product benefit that may be challenging to perceive visually.
For the launch of Bioré’s new rose quartz + charcoal line we were challenged with creating a lasting visceral reaction to a product in a matter of seconds.
The solution was found in the oddly satisfying trend that is turning topics and scenes we’d normally deem embarrassing or even disgusting into compelling content that refuses to be ignored.
The Unplugged campaign took an established product (pore strips) and a new product line (Rose Quartz + Charcoal) and made both more relevant, using raw, up close and unfiltered imagery that brought all sensory elements into sharp focus.
